We are so very excited to share our shiny new blog with you all – a hub for colorful style inspiration and beyond, written for the remarkable women we’re so lucky to call our customers.
We have several exciting updates in the world of Charming Charlie – and who better to share them than our founder, Charlie Chanaratsopon. Read on for updates on new store openings (yay)! and how we’re shaking things up at CC.
Q: First off – we’re so excited to be kicking off our CC blog. What inspired the team to create this new platform?
A: Our Charming Charlie customers are savvy women who seek out more than just great products – they want to be a part of a community. And, particularly in times like the present, it’s so important for us to come together and connect over the things that bring us joy. So, we felt it was the perfect moment to introduce the blog as a platform for vibrant lifestyle and fashion content for the incredible women who look to CC as a source of inspiration.
Q: We’d love to hear how you’ve been spending this period of shelter-in-place. Any silver linings you’ve experienced?
A: The slowness has been nice –especially since we’ve had a lot of time to look at our dot.com and plan out ways we want to expand that presence and our customers’ experience. We’re excited to be rolling out a few never-before-seen brand experiences at CC pretty soon.
Q: A little birdy told us about some new CC store openings…details, please!
A: We are thrilled to announce three new store openings! Our first store opening was at The Cumberland Mall at Atlanta, GA on September 25th! Towson, MD and The Mall at Columbia, Columbia, MD, are both opening tomorrow, too! We’re optimistic about the future of Charming Charlie, and these new stores are a reflection of all that’s to come for us.
Q: We also heard about some new brand collaborations – anything you can share there?
A: Our recent collaboration with Sparkles Home kicked off last week. We’re super excited about partnering with the brand, given the natural alignment of our missions and products, and their fun, embellished approach to home décor. It was also a great way for us to expand our home good offerings, so that CC shoppers can come to us for even more items for their home, and new gift ideas for friends and loved ones. We’ll also be announcing some more women artisans soon!
Q: Any other tidbits to share with our wonderful customers?
A: We want to say thanks, mainly - for continuing to support us in this zigzag retail journey. We’re here because of you, and we look forward to seeing you in store…
You can expect weekly posts here from our team – so be sure to come back often for fresh new content! If you haven’t already, be sure to follow us on Instagram and Facebook and sign up for our newsletter below for more news on product drops, collaborations, and seasonal sales.