Our Story

Charming Charlie has been celebrating women and the colorful lives they lead since 2004. We believe that a woman’s unique style lies within the details, and that our vibrant array of accessories and apparel have the ability to elevate her look at an accessible price, for the big days and the every-days.

Winner of several awards, Charming Charlie is recognized for leading a retail revolution with our unparalleled in-store and online shopping experiences. Our thoughtfully- curated collections incorporate both classic design elements and trends of the moment, while our signature color schemes spark creativity and individuality.

It’s a place where women come to bond with their friends, find unique gifts for their loved ones, and re-discover how the little things – from a gorgeous statement necklace, to the perfect clutch – can make any day a bit brighter.