I Love Love by Moschino is a sunny, effervescent fragrance that can be worn by anyone. It is a great daytime scent that is fruity and citrusy. This fragrance brings out it's top notes of orange, grapefruit and lemon, then mixes in some florals and cinnamon leaves. It's scent has happily been compared to a lemon meringue pie, citrusy with a hint of sweetness. Very fresh and not too strong. A very yummy fragrance!